In 2019, I had the honor to work with an amazing team and the Dorney-Koppel Foundation for an awareness campaign for COPD. Because, did you know that COPD is the #3 killer, among chronic disease, in the US - yet it is number 156 in research funding?
By March 2020 we were ready to launch with TV spots, guerrilla ads, website, and tactics..and then; COVID happened.
It didn’t feel right to launch a campaign demanding government for funding when government started struggling to fund a global crisis that would shake the world forever.